A proprietary web-based platform, the Demand Center optimizes the management and reporting of marketing campaigns. The Demand Center is a single, shared platform for campaign execution covering outbound, inbound and e-marketing services that is utilized for both direct and channel sales.
The Demand Center provides 24/7 online access to client campaigns with dashboard reporting and analysis. Clients may view and download lead lists, lead profiles, database dispositions and call analyses. Clients have access to all deliverables (leads, registrations, etc.) and can filter by name, date range, score, functional area, status disposition, and data segment.
Access to the portal is password protected and based on the hierarchy determined by the client with roll-up reports that show global, regional, country, state and/or individual campaigns.
Lead scoring and lead nurturing rules and calendar touches
Call intervals based on status disposition
Call back dates/times for high-priority contacts
Email communications, tracking opens/clicks
Content, management, messaging and reporting by data segment and key variables
Audit trail history for prospect behavior, both live and digital
Call guide development and matrix-based messaging
Faster, simpler campaign setup
Client-based customized rules for campaign execution
Ability to make campaign adjustments in real-time
Real-time 24/7 reporting
Ability to download campaign reports to PDF or Excel formats
Ability to monitor and track several different campaign methodologies at the same time
