As a major component of the Winn Demand Center automation tool, every client has 24/7 access to their campaign’s progress and results through Winn Analytics. Winn Analytics is our proprietary online reporting site embedded with every demand generation campaign.
This custom SaaS tool receives real-time information from Winn’s Demand Center portal and converts it into insightful reporting that can be viewed online or downloaded for future use. With Winn Analytics, clients can access:
Detailed lead and/or registration profiles containing conversation notes, responses to questionnaires, business intelligence, and historic activity;
Side-by-side reporting by Global Alliance Partner, audience, list source, or other differentiator;
Status disposition reports by contact and account;
Number of touches via email and telephone;
Lead and/or Registration rates;
Presentation rates; and
Real-time reporting on resources allocated, used, and remaining.
In addition, Winn Analytics utilizes a role-based user hierarchy, which gives strategic users a holistic view of campaigns and projects while also ensuring that only applicable information is shown to Channel Partners, Sales teams, and operational team members.