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Teleprospecting campaigns include outbound calling and e-marketing to a list of prospects, either cold-calling to a select list to identify new opportunities or following up on unqualified leads that have expressed some interest in your product or solution.
Account-based marketing is a strategy that is especially effective for technology sales where there is often a long sales cycle, involvement of multiple decision-makers, and/or multiple buying centers.
Appointment-setting campaigns include outbound calling and e-marketing to a list of targeted prospects. An appointment can be defined as a face-to-face meeting, a scheduled conference call, or a scheduled product demonstration.
Events, live or virtual, are an excellent way to cultivate and educate prospects for Sage solutions. Before you decide to hold an event, keep these four basic principles in mind.
Lead nurturing campaigns are conducted over a 6-month period to your chosen target audience. Each campaign begins with an initial 6-week lead generation and scoring initiative to collect relevant business intelligence for the development of an ongoing contact schedule.
Inbound marketing is the most effective way to drive traffic, convert leads, and shorten the sales cycle from your marketing. Attract visitors, convert leads, and close customers with Winn Technology Group’s inbound marketing solutions.
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