Winn employs inbound marketing strategies through our Certified Agency Partnership with HubSpot. We help our clients develop an inbound marketing strategy that includes:

  • Driving traffic through SEO, social media and blogging;
  • Converting leads through calls-to-action and strategic landing page design;
  • Nurturing leads with marketing automation to drive conversions; and
  • Providing ongoing support and training from a certified inbound marketing expert.

There’s no question that the world of marketing has changed. Organizations everywhere are shifting marketing efforts and dollars from traditional methods to inbound marketing.

Inbound marketing is the most effective way to drive traffic, convert leads, and shorten the sales cycle from your marketing. Why? Because buyers discover and research products and services online.

The way buyers discover and research products has fundamentally changed.

  • 44% of direct mail is never opened
  • 86% skip television advertisements
  • 91% unsubscribe from email in which they did not opt in
  • 200 million say “do not call”

We help your organization get found online by creating valuable Web content, blog articles, and social media messages optimized to drive traffic to your site.

Combining content with context, the inbound marketing methodology personalizes your marketing through a deep understand of buyer personas to pull leads into the sales funnel. Context allows you to marry the buyer with the right content at the right time in the buying cycle.

Integrated Marketing

Having one integrated system enables more than just simplicity – it makes your marketing personalized and incredibly powerful.

Through our Certified Agency Partnership with HubSpot, we are able to combine powerful tools with the marketing expertise to supercharge marketing efforts, save time and resources, track and measure the ROI, and market the way your customers will enjoy instead of ignore.

Inbound Marketing Tools

Tools to attract visitors:
  • Blogging platform
  • Social Media dashboard
  • SEO
  • Website pages
Tools to convert leads:
  • Calls to Action
  • Landing Pages
  • Forms
  • Lead Management
Tools to qualify leads:
  • Email Marketing
  • Marketing Automation
  • Analytics
  • CRM Sync

 

Inbound Marketing Expertise

Inbound Marketing Plan
  • Analysis of current marketing and brand
  • Outline of business goals
  • Competitive analysis
  • Buyer persona development
  • Defined MQLs, SQLs and KPIs
  • Website traffic and lead conversion strategy
Inbound Marketing Campaign
  • Website development
  • Blog development
  • SEO
  • Social media optimization
  • Content Creation
  • Landing pages
  • Calls to action
  • Database setup
  • Marketing Automation
  • CRM integration
  • Training
Inbound Marketing Implementation
  • Consultation
  • Blogging
  • Keyword analysis and monitoring
  • Email marketing
  • Online offers
  • Calls to action
  • Content marketing
  • Lead intelligence
  • Landing pages
  • PPC

What If I Have A Larger Project In Mind?

If you have a larger custom project in mind you can schedule a time to talk to a Brand Builder Solutions team member! We do a wide variety of custom work including custom website builds, website refreshes, site migrations, and custom spec development

Still Need Help? Search Our Resources Or Chat With A Team Member!
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