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Webinar: 5 Ways to Improve Marketing Performance with the Human Touch
 

The integration of marketing automation and the live touch is the foundation for an effective lead nurturing strategy resulting in the optimization of the sales pipeline.

 

Improving marketing performance is not just about implementing the right technology, it’s also about creating a strategic process to involve people in the process of lead nurturing and qualification.

In this webinar, marketing automation provider Manticore Technology and demand generation company Winn Technology Group reveal five ways integrating the human touch into lead nurturing programs will improve your marketing performance. View our webinar to learn:

  • How to accelerate the buying process through combining the delivery of relevant content with phone conversations
  • What techniques increase your chances of setting and keeping appointments with decision-makers
  • How Sales and Marketing can collaborate to build more solid relationships with prospects

With such a huge focus on online communication and strategy, it’s easy to place less importance on one-to-one contact – that’s a mistake. The human two-way conversation is critical to the buying process. Learn how to maximize its effectiveness.

Connect with Winn Technology Group:

Sponsored by:



SPEAKERS

Geoffrey C. Swallow
Geoffrey Swallow
President & CEO
Winn Technology Group


Emily Mayfield
Emily Mayfield
Director of Marketing
Manticore Technology

WHO SHOULD ATTEND?

Marketing and sales executives interested in integrating the human touch into lead nurturing.



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