Technology Demand Generation — done successfully — entails much more than merely surfacing leads, contacting customers to elicit a product upgrade, setting sales appointments, or fielding inbound calls. These activities, while important, are only the vehicles that help you reach the desired goals — shortening your sales cycle by eliminating cold calling, realizing measurable returns from your marketing investment, and ultimately, exceeding quotas and driving corporate growth. That's Winn Technology Group's approach on Demand Generation.
How does Winn Technology Group know the most effective way to help you meet and exceed your demand generation goals? Quite simply, we are technology specialists, and we’ve been supporting vendors with integrated, results oriented campaigns since 1990. See below for details on how to receive a complementary best practices document to assist in planning and executing your marketing initiative.
Winn’s Business Development Specialists — the core of our business — are divided into four levels and are aligned with programs based on complexity, the technology being promoted, and other factors. Their average age is 40+ years, and their average tenure is 3+ years. The conversational approach we encourage allows for bypassing corporate gatekeepers and gathering the intelligence your sales force craves.
Each campaign is assigned a dedicated Project Manager who oversees everything from scripting, internal resource allocation, training and monitoring, reporting, real–time lead delivery, and much more. The flexibility of our personnel and our process ensures that any challenges are proactively identified and addressed to maximize the effectiveness of our technology demand generation campaigns. See Winn's  success metrics  page for more information.
We own and maintain a proprietary database that tracks corporate technology implementation and is continually refreshed, so you can eliminate the reliance on list brokers for questionable intelligence. Above all else, the results of our demand generation campaigns are what keep our clients coming back.
Complementary Demand Generation Best Practices Document
To receive a copy of our demand generation best practices document, please send us an email and you will receive it shortly — no strings attached. We will also gladly consult with you on any upcoming initiatives at no charge, regardless of whether you plan to outsource or keep your efforts in–house. For more information, call 800–444–5622.
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