FOR IMMEDIATE RELEASE
PowerLinx, Inc. Launches Marketing Campaigns, Enlists Winn Technology Group
TIERRA VERDE, FL — May 12, 2004 — PowerLinx, Inc. (OTC BB: PWLX), the leader in powerline communication products, has engaged the services of Winn Technology Group, Inc., to serve as the marketing resource to provide business–to–business marketing campaigns, inbound sales management, first level tech support service, dealer database management and competitive intelligence research.
Winn has extensive experience in fielding and processing all types of inbound response to various client marketing campaigns which includes inbound programs similar in nature to the program being launched by PowerLinx. Winn has provided lead qualification services that included inbound response for clients such as Palm, Gartner, TruSecure, McDATA, Cisco, PeopleSoft, Siemens CN and MercuryMD.
The PowerLinx program to be implemented by the Winn Technology Group will initially focus on business–to–business marketing campaigns in our home monitoring, transportation, marine and recently launched hotel connectivity business segments. We expect to generate qualified sales leads for our continually expanding sales team which now exceeds ten associates. Winn will take responsibility for managing the daily sales orders to our toll–free order number, 1–800–POWERLX along with the initial contact for product tech support questions. In addition, Winn has the ability to provide PowerLinx with extensive marketing feedback and competitive intelligence research to continually improve the process to provide maximum sales productivity.
Michael Ambler, President and COO stated, "Our new relationship with Winn Technology Group reinforces our commitment to growing sales revenue at our current trends and beyond in the coming year. They are expected to significantly improve our customer service involving our current customers and dealers. More importantly, the qualified sales leads they generate will allow our sales team the ability to focus on getting product in the customers' hands and closing the sale. And since Winn is a local firm, we have the ability to work closely with their team to adapt programs and processes in a timely manner."
About Winn Technology Group, Inc.
Winn Technology Group, Inc. is privately held marketing solutions company headquartered in Palm Harbor, Florida. Winn focuses exclusively on the Information Technology marketplace and has earned the respect of major technology corporations who continually subscribe to our B2B marketing services including database development and validation, competitive intelligence and customer satisfaction surveys, lead generation, and appointment setting. Our clients include palmOne, PeopleSoft, Gartner, Trend Micro, Best Software, Apple, Cisco Systems, and Good Technology. Winn has established a long–term core business mission — promoting technology products and services across all business verticals. For more information, visit www.winntech.net.
Contact Information
Jude Woodward
Marketing Manager
Winn Technology Group, Inc.
727–789–0006 x411
800–444–5622 x411
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