FOR IMMEDIATE RELEASE
Benchmarking Drives the Success of Marketing Campaigns
PALM HARBOR, Florida — January 31, 2006 — Winn Technology Group, a leading marketer of B2B technology products and services, just received the analysis of an event it promoted for a client to benchmark an existing vendor. Winn generated 33% more registrations than the competition.
The client is a Fortune 500 company that provides enterprise software applications for database management, customer relationship management, supply chain management, application development, and collaboration. This client had been using the same vendor to promote its annual user conference for several years, and decided to put marketing best practices to work by benchmarking the vendor against Winn Technology Group.
Both Winn Technology Group and the competing vendor were given half of the client’s customer database and asked to generate as many registrations as possible in a two month timeframe. Winn Technology Group implemented its Event Management process, which enables high productivity rates while maintaining the integrity of client data at all times.
Initial feedback received from the client indicated that the event was a success based upon attendance, but the client needed to conduct a post–event analysis in order to gauge which vendor was more successful in obtaining registrations. A few months later, after a grueling internal analysis, the results were in — Winn outpaced the competition by 33%.
Geoff Swallow, President of Winn Technology Group, commented on the results of this campaign, "Since our inception in 1990, we have been driven to help our technology clients become more successful. One of the ways we achieve this goal is through the recommendation, and implementation, of industry best practices such as benchmarking. Benchmarking can be a highly successful method of increasing the productivity of marketing campaigns through healthy competition."
He added, "I would like to thank our client for taking a chance and giving Winn Technology Group the opportunity to promote their largest annual event. It was a risk, but with great risk comes great reward."
Mr. Swallow closed by saying, "To each and every Winn Technology Group employee who worked on this program, I have one thing to say — you are the best!"
About Winn Technology Group, Inc.
Winn Technology Group is a privately–held marketing solutions company headquartered in Palm Harbor, Florida. Focusing exclusively on the technology marketplace, Winn has earned the respect of over 600 technology companies, many of whom continually subscribe to its B2B marketing services including Demand Generation, Event Marketing, Database Solutions, and Channel Marketing. For more information, call 800–444–5622 or visit  www.winntech.net. 
Contact Information
Kevin Stanton
Manager, Marketing Communications
Winn Technology Group, Inc.
727–789–0006 x406
800–444–5622 x406
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