Team Members
Winn Technology Group employs multiple levels of Business Development Specialists. All BDS's start at level one regardless of their past experience and achieve higher levels based on job performance and completion of various trainings. We take into consideration each campaign's complexity and focus, and assign callers to specific campaigns based on this and other criteria.
Training
Training is obviously one of the most critical components of a marketing campaign — but beyond project–specific training, our Business Development Specialists also receive ongoing training in emerging technologies, phone etiquette, objection handling, and numerous other areas. Our callers have a solid understanding of the technology industry since this is our main focus — Winn clients are frequently impressed by their knowledge level.
Data Assets & Analytics
Winn Technology Group has been preaching the importance of quality data longer than most of our competitors have been in business. We have built our own proprietary database from the ground up because we have seen too many times what happens to a marketing campaign that uses incorrect data — namely, returned mail, unproductive dials, and wasted marketing dollars. Our WinnEnterprise Database, which is updated monthly, is at your disposal should you need it.
We frequently provide data analytics services to help clients identify 'sweet spots' and provide recommendations to ensure the success of a program based on our in–depth analysis.
Reporting
Regardless of the type of engagement, you should be armed with the information you need to make an informed decision about the status of your campaign, which is exactly what Winn provides. But beyond that, we offer an online reporting option to allow for real–time status updates and lead delivery as well as integration with CRM/SFA systems — after all, it's your campaign, so the reporting should be in a format that makes sense for your company.
Weekly Calls / Ongoing Communication
Winn encourages each and every client to participate in weekly calls to verify that we are on track with their goals, and to ensure expectations are being managed. We also offer mid–program and post–program strategy sessions.
An open line of communication is one of the most critical success factors for an outsourced marketing engagement. Our Project Management team is proactive not only in letting clients know when something is working, but when something is not working as well.
Continuous Program Refinement
In addition to weekly calls, Winn holds a 48–hour review for each program and encourages clientele to participate in regular monitoring sessions to proactively identify issues, confirm or deny suspicions (ie – "We thought our prospects might react in this manner to our offer"), and continually refine the program to maximize results.
Flexibility
Plans change. It's a cold hard fact of marketing technology products and services. Winn clients appreciate the fact that they can make changes to their campaign relatively painlessly when new directives are received from corporate half–way through a program. They also love the fact that we are so proactive and will let them know when we think something just won't work.
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