Inbound Marketing

There’s no question that the world of marketing has changed. Organizations everywhere are shifting marketing efforts and dollars from traditional methods to inbound marketing.

Inbound marketing is the most effective way to drive traffic, convert leads, and shorten the sales cycle from your marketing. Why? Because buyers discover and research products and services online.

The way buyers discover and research products has fundamentally changed.

  • 44% of direct mail is never opened
  • 86% skip television advertisements
  • 91% unsubscribe from email in which they did not opt in
  • 200 million say “do not call”
     

61% of global internet users begin the buying process online.


We help your organization get found online by creating valuable Web content, blog articles, and social media messages optimized to drive traffic to your site.

Combining content with context, the inbound marketing methodology personalizes your marketing through a deep understand of buyer personas to pull leads into the sales funnel. Context allows you to marry the buyer with the right content at the right time in the buying cycle.

 

How do we do it?

INTEGRATING MARKETING

Having one integrated system enables more than just simplicity – it makes your marketing personalized and incredibly powerful.

Through our Certified Agency Partnership with HubSpot, we are able to combine powerful tools with the marketing expertise to supercharge marketing efforts, save time and resources, track and measure the ROI, and market the way your customers will enjoy instead of ignore.

 

INBOUND MARKETING TOOLSInbound Marketing Tools

Tools to attract visitors:
  • Blogging platform
  • Social Media dashboard
  • SEO
  • Website pages
Tools to convert leads:
  • Calls to Action
  • Landing Pages
  • Forms
  • Lead Management
Tools to qualify leads:
  • Email Marketing
  • Marketing Automation
  • Analytics
  • CRM Sync

 

INBOUND MARKETING EXPERTISE

Inbound Marketing Plan
  • Analysis of current marketing and brand
  • Outline of business goals
  • Competitive analysis
  • Buyer persona development
  • Defined MQLs, SQLs and KPIs
  • Website traffic and lead conversion strategy
Inbound Marketing Campaign
  • Website development
  • Blog development
  • SEO
  • Social media optimization
  • Content Creation
  • Landing pages
  • Calls to action
  • Database setup
  • Marketing Automation
  • CRM integration
  • Training
Inbound Marketing Implementation
  • Consultation
  • Blogging
  • Keyword analysis and monitoring
  • Email marketing
  • Online offers
  • Calls to action
  • Content marketing
  • Lead intelligence
  • Landing pages
  • PPC