Winn’s ability to analyze, model, and segment data, represents invaluable expertise that can make or break a marketing initiative. We don’t just think of this as a post-program initiative. It’s ingrained throughout every campaign we undertake — from start to finish.
Throughout every campaign, Winn continually analyzes the data, messaging, and results, providing an ongoing process to identify changes or redirection that ultimately lead to more successful programs.
Front-end data analysis and modeling translates to results that can be used to identify and create critical business intelligence, develop appropriate messaging and targeting, and ultimately, articulate the value proposition of products/services.
Back-end data analysis and modeling provides our clients with a clear view of the campaign results, gleaning valuable information that can help evaluate targeting, messaging, solution receptiveness, data quality, brand awareness and key competitive intelligence.
For more on our data analysis and modeling services, contact us today.