Winn Technology Group’s integrated Demand Center approach provides the foundation for developing and delivering highly successful channel partner marketing programs. The Demand Center centralizes control of communications, distribution, reporting and analysis, and management of lead opportunities in a single, shared global platform for campaign execution.
The Demand Center integrates the critical components of successful channel marketing partner programs including:
- Data Analytics,
- Marketing Automation,
- Inbound Marketing,
- Social Media, and most importantly,
- the Live Touch.
The Demand Center provides closed-loop, hierarchical reporting and monitoring with 24/7 access to channel partner marketing programs. Corporate channel marketing managers access the portal via a secure password. They can view each individual partner campaign as well as roll-up reports covering all their partner campaigns in progress. Reporting can also include regional views and may be accessed by any hierarchy determined by the channel manager. Individual channel partners have access only to their own campaigns.
Winn’s methodology incorporates industry best practices and our flexibility can easily accommodate the specific needs of any channel-driven organization. Winn offers pre-packaged, templated campaigns to support channel marketing initiatives as well as custom-designed campaigns to drive demand for specific technology solutions.
As a preferred marketing vendor with many of the world’s leading technology firms, we can readily ramp-up and begin to execute partner campaigns in a matter of days — utilizing MDF’s and Co-op funds — to help partners get a jump on building their sales pipeline. Winn brings a streamlined approach to effective Channel Partner Marketing Programs — ultimately driving sales opportunities and market share for our clients and their Channel partners.
Contact us about our channel partner marketing programs today.