Here you will find white paper ebooks related to Winn Technology Group's areas of expertise — Demand Generation, Teleprospecting, Digital Marketing, Event Marketing, Database Solutions, and Channel Marketing.

Inbound Marketing Playing with a full deck

Are You Playing with a Full Deck?

52 Tips To Improve Your Inbound Marketing Strategy.

In our free eBook you will learn 52 ways to improve your inbound marketing efforts including:

  • SEO
  • Social Media
  • Blogging
  • Producing Content
  • and more!

 

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Learning SEO from the Experts

How to Master Every Aspect of Search Engine Optimization for Business Success

Want to learn how to successfully use search engine optimization for your business?

In our free eBook you will learn tips from SEO experts about:

  • The fundamentals of keywords
  • On-Page and Off-Page SEO
  • The right way to build links
  • How social media influences SEO
  • How to increase your number of clicks

 

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An Introduction to Email Marketing

Email marketing is a powerful channel, but it also presents many questions and difficulties. Download our free eBook and use the best practices as a roadmap to your email marketing success.

In this eBook you will read about:

  • Top email marketing challenges and solutions
  • Types of marketing emails and the advantages and disadvantages of each
  • The most important email marketing metrics

 

 

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20 marketing trends for 2013 ebook

In 2012, the world of marketing underwent major changes. We saw the rise of Pinterest, the growth of big data, an aggressive political ad war, and Facebook’s 1 Billionth user, to name a few.

But how did these changes impact 2013? Download this guide, 20 Must-Know Marketing Trends & for 2013, to gaze into the future of marketing.

 

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Cost of leads in B2B complex sales

There has been much discussion in marketing and sales blogs about what is the optimum cost per “lead” which should be read as “what is the minimum cost per “lead” a marketer should pay?”
 
In today’s marketing pressure cooker, many consider a “lead” to be a name on a purchased list, an open or click on an email, a website visit, a white paper download, or an event registration. Marketers are under tremendous pressure to generate a large number of these kinds of “leads” at the lowest possible cost.

 

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7 Step to Effective B2B Channel MarketingPrime vendors are faced with many challenges in identifying, qualifying, and potentially, on-boarding new channel partners.  This becomes an ongoing effort, in not only Partner Management, but providing the sales and marketing enablement tools that can help ensure the best chance of sales success.  Ongoing channel education programs on solutions, products, and consistent messaging are critical factors to building a successful partner relationship.

 

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5 ways to improve marketing performance with TeleprospectingIn combination with marketing automation, the live touch plays a key role in lead life cycle management, directly impacting marketing performance.

Learn how the combination of marketing automation and the live touch are key components for an effective lead nurturing strategy.

Find out why current B2B marketers are implementing the right technology along with the live touch to optimize their sales pipeline.

 

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Lead Nurturing Strategies for Channel Marketing

Technology vendors and their Channel partners face a variety of issues and challenges in structuring, implementing and maintaining an effective Channel Marketing program. There are a number of best practices and...

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The Continuing Enterprise Cloud Computing Evolution

The Continuing Enterprise Cloud Computing Evolution study discusses broad trends in the changing cloud computing market.  The report examines the penetration of different service deployment models, projects to prepare for deployment, and cloud enterprise application adoption.

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