Here you will find best practice guidelines that are relative to B2B Channel Marketing for the IT industry. Check back often for new content related to Winn Technology Group's areas of expertise — Demand Generation, Teleprospecting, Digital Marketing, Event Marketing, Database Solutions, and Channel Marketing.
Selecting a Marketing Partner

In selecting a marketing partner, there are a number of critical issues that a reseller or VAR, or any technology company for that matter, should carefully evaluate and consider. Performing due diligence to gain...

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The Demand Center Challenge

Today’s technology firms have to find new ways to organize and evaluate the success of their marketing programs, especially those that increasingly rely on channel partners to drive revenues...

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