As a major component of the Winn Demand Center automation tool, every client has 24/7 access to their campaign’s progress and results through Winn Analytics. Winn Analytics is our proprietary online reporting site embedded with every demand generation campaign.
This custom SaaS tool receives real-time information from Winn’s Demand Center portal and converts it into insightful reporting that can be viewed online or downloaded for future use. With Winn Analytics, clients can access:
- Detailed lead and/or registration profiles containing conversation notes, responses to questionnaires, business intelligence, and historic activity;
- Side-by-side reporting by Global Alliance Partner, audience, list source, or other differentiator;
- Status disposition reports by contact and account;
- Number of touches via email and telephone;
- Lead and/or Registration rates;
- Presentation rates; and
- Real-time reporting on resources allocated, used, and remaining.
In addition, Winn Analytics utilizes a role-based user hierarchy, which gives strategic users a holistic view of campaigns and projects while also ensuring that only applicable information is shown to Channel Partners, Sales teams, and operational team members.
Contact us for more information or to schedule a demonstration of Winn Analytics.