Winn employs inbound marketing strategies through our Certified Agency Partnership with HubSpot. We help our clients develop an inbound marketing strategy that includes:

  • Driving traffic through SEO, social media and blogging;
  • Converting leads through calls-to-action and strategic landing page design;
  • Nurturing leads with marketing automation to drive conversions; and
  • Providing ongoing support and training from a certified inbound marketing expert.
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There’s no question that the world of marketing has changed. Organizations everywhere are shifting marketing efforts and dollars from traditional methods to inbound marketing.

Inbound marketing is the most effective way to drive traffic, convert leads, and shorten the sales cycle from your marketing. Why? Because buyers discover and research products and services online.

The way buyers discover and research products has fundamentally changed.

  • 44% of direct mail is never opened
  • 86% skip television advertisements
  • 91% unsubscribe from email in which they did not opt in
  • 200 million say “do not call”

We help your organization get found online by creating valuable Web content, blog articles, and social media messages optimized to drive traffic to your site.

Combining content with context, the inbound marketing methodology personalizes your marketing through a deep understand of buyer personas to pull leads into the sales funnel. Context allows you to marry the buyer with the right content at the right time in the buying cycle.

Integrated Marketing

Having one integrated system enables more than just simplicity – it makes your marketing personalized and incredibly powerful.

Through our Certified Agency Partnership with HubSpot, we are able to combine powerful tools with the marketing expertise to supercharge marketing efforts, save time and resources, track and measure the ROI, and market the way your customers will enjoy instead of ignore.

Content Marketing

Winn’s content writing team boasts more than 25 years of experience in the technology, medical technology and financial services fields. We provide an in depth content audit to identify opportunities. Once we help to develop your ideal buyer persona, our in house team handles blog creation, premium content creation and landing page development. We provide keyword research that will help to cultivate your content marketing strategy in order to reach your target audience.

Our social media team possesses expertise across all social media platforms. We provide social message creation and content distribution services through your preferred channels. Our team will help to optimize your profiles, expand your following and increase the reach of your social media content through industry relevant groups and platforms. We also provide paid social campaign creation services for LinkedIn, Facebook and Google AdWords.

Inbound Marketing Tools

 

Tools to Attract Visitors

  • Blogging Platform
  • Social Media Dashboard
  • Search Engine Optimization
  • Website Pages

Tools to Convert Leads

  • Calls to Action
  • Landing Pages
  • Forms
  • Lead Management

Tools to Qualify Leads

  • Email Marketing
  • Marketing Automation
  • Analytics
  • CRM Sync

Inbound Marketing Expertise

 

Inbound Marketing

Planning

  • Analysis of current marketing and brand
  • Outline of business goals
  • Competitive analysis
  • Buyer persona development
  • Defined MQLs, SQLs and KPIs
  • Website traffic and lead conversion strategy

Inbound Marketing

Campaign Creation

  • Website development
  • Blog development
  • SEO
  • Social media optimization
  • Content Creation
  • Landing pages
  • Calls to action
  • Database setup
  • Marketing Automation
  • CRM integration
  • Training

Inbound Marketing

Implementation

  • Consultation
  • Blogging
  • Keyword analysis and monitoring
  • Email marketing
  • Online offers
  • Calls to action
  • Content marketing
  • Lead intelligence
  • Landing pages
  • PPC

What If I Have A Project In Mind?

If you have a custom project in mind you can schedule a time to talk to a team member! We do a wide variety of custom work.

Inbound Marketing Services are packaged to fit your business goals.
SEE PRICING!