WinnMail is Winn Technology Group's proprietary email marketing technology designed to boost the productivity of demand generation campaigns. WinnMail allows us to conduct an email marketing campaign to a list of your prospects and provide high–level reporting that includes:
- Open rates
- Click–through rates
- Referral tracking
- Opt–out tracking
Utilizing WinnMail in conjunction with a  demand generation  campaign is the best way to get the most bang for your marketing bucks. Winn clients can also leverage our WinnEnterprise Database containing over 300,000 of the most up–to–date B2B contacts across all vertical markets.
According to a research study conducted by MarketingSherpa in 2007, 61% of marketers are seeing an increase in the impact of email marketing*. In fact, 36% of us now have a separate line item for this activity in our budgets*. Given the cost and time savings versus direct mail, email marketing is becoming more and more of a crucial marketing component for the 21st century.
* Source: MarketingSherpa, Email Marketing Benchmark Survey, November 2007
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